Case Study: Giuseppe's Spaghetti Eating Competition

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Case Study: Giuseppe's Spaghetti Eating Competition

In this Create Your Own PR Case Study we take you behind the scenes of a media campaign for the Giuseppe's Italian Restaurant^ annual spaghetti eating competition.

Step by step we will walk through Giuseppe's campaign plan, target media and the pitch process, with downloadable templates and examples.  Through visual imagery and audio we'll show you the interview process and examples of resulting local media coverage in print, television and radio.

What's included in the course:

  • Overview of a PR Campaign Plan
  • Media Release Example
  • Pitching to Target Media
  • Behind the Scenes TV Interview Videos with Two Spokespeople plus Overlay Vision
  • Behind the Scenes Radio Phone Interview Audio
  • Behind the Scenes Photography Examples
  • TV News Bulletin Example
  • Radio News Bulletin Example
  • Newspaper Article Example

PLUS Customisable downloadable templates

  • PR Campaign Plan
  • Media Release Template


^Giuseppe's Italian Restaurant is a fictional business created for the purposes of this Case Study, and characters are portrayed by actors.

*Participants receive lifetime access to the case study.

AUD 45
Total due AUD 45

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