FREE LIVE WEBINAR
Get Featured in Your Local Media
We take you behind the scenes of our NEW Case Study to share how you can Create Your Own PR!
During this live webinar, I'll show you the EXACT same process we use to achieve media coverage for our PR clients, guiding you through the development of a PR campaign and the pitching process we use when reaching out to target media.
We'll also share behind the scenes footage of what to expect during your media calls and interviews, and how it all comes together into the final broadcast for print, television and radio.
Webinar #1 - Thursday, 18 April 2024 @ 5.30pm
Webinar #2 - Monday, 22 April 2024 @ 12.00pm
(only attend one + replay available)
Here's What You'll Learn...
As part of our Create Your Own PR online course, we designed a fictional business to showcase the learnings from the first five modules Giuseppe's Italian Spaghetti Eating Competition and show you how it all comes together for the final media broadcasts.
From beginning...
Understand the Power of PR and why it should be incorporated into your overall marketing strategy
The importance of crafting a Newsworthy Story that media outlets will want to cover
Key ways to Identify Your Target Media including their submission deadlines so they don't miss covering your story
Learn the Media Pitching Process, from planning a PR campaign and writing your media release, to hosting a press call & media interviews
See the Final Results of a Successful PR Campaign by going behind the scenes with us through Giuseppe's Italian Spaghetti Eating Competition case study
... To end!
Who is this for?
If you are a...
SMALL BUSINESS OWNER OR MARKETING PROFESSIONAL:
"I WANT TO KNOW HOW CREATING MY OWN PR WILL ENHANCE MY BUSINESS."
Learn how incorporating PR can lead to increased brand exposure and attract new sales leads
MEMBER OF A COMMUNITY GROUP OR NOT-FOR-PROFIT:
"I AM PASSIONATE ABOUT MY GROUP/ORGANISATION AND WANT OUR MESSAGE TO BE HEARD"
Discover how you can increase awareness, member numbers &
fundraising opportunities
THOUGHT LEADER:
"I WANT TO SHARE MY EXPERTISE WITH MY LOCAL COMMUNITY"
Establish yourself as a leader in your field through crafting pitches to media and creating your own PR.
Webinar #1 - Thursday, 18 April 2024 @ 5.30pm
Webinar #2 - Monday, 22 April 2024 @ 12.00pm
(only attend one + replay available)
A Note From Julie...
I'm Julie Johnston, Managing Director of Creative Concepts PR, a small PR agency based in Townsville, North Queensland with clients throughout Australia, and Editor of BDmag, a free business development magazine dedicated to showcasing the innovators, job generators and entrepreneurs of North Queensland. Outside of work, I am an active member of the local theatre community where I'm a playwright and amateur actor, and when I'm not doing all of that... I'm a daughter, sister, wife and mother of two!
The first media release I ever sent was via fax over 20 years ago for a charity fundraiser. Since then, I have built my career around media and communications, and also continued to use it to promote the various community theatre productions I’m involved with. I’ve seen first-hand how valuable media coverage can be, whether it be to help drive sales, increase brand awareness or to position you as a leader in your field.
I'm passionate about teaching people just like YOU, the community groups, small businesses and thought leaders throughout regional Australia, the basic skills to gain media coverage in your local market and to grow your confidence in harnessing the Power of PR.
My goal is to show you how PR can benefit your marketing strategy, raising awareness for your brand and key messages, and secure yourself
a presence in the media - whether you're a small business owner, marketing professional, member of a community group or not-for-profit organisation, or a thought leader in your field of expertise.
There is never a "perfect" time to begin, so what are you waiting for? Chase after your goals TODAY, and get the local media coverage that you deserve!
This webinar is a product of my 20 years of experience, with insights into what I have learned in creating PR opportunities for my workplaces and clients, and I am thrilled to be able to share this knowledge with you!
Your chance to learn how to get featured and build relationships within the local media is available to you now.
You don't need to know HOW just yet, but all I ask is for you to know your WHY, so that I can support you along the way and help turn your passion into success.
I cannot wait to see you there!
All my best,
Julie
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