LEARN HOW TO
Create Your Own PR
... and start generating media coverage for your organisation today!
Create Your Own PR is a self-paced online course, complete with downloadable templates and case studies, designed to teach you the basic PR skills, and help build your confidence, to gain media coverage in your local market.
Before we get into all the details, let’s make sure Create Your Own PR is right for you
If you are …
A small business owner or marketing professional wanting to increase brand exposure and attract new sales leads
A member of a community group or not-for-profit that wants to increase awareness, member numbers and fundraising opportunities
A thought leader ready to share your expertise with your local community, and establish yourself as a leader in your field
... Then you're in the right place
Create Your Own PR will provide step-by-step guidance on creating and implementing your own PR campaigns with confidence, success and on your own terms, while generating thousands of dollars’ worth of media coverage for your business, organisation, or personal brand.
“Julie is a wealth of knowledge in the PR space and took what I thought was PR and flipped it upside down. She taught me so much about the different types of PR activities, how those were worthwhile in my business and ways that I might start using them in business straight away. I would highly recommend that anyone who owns or works in a small business highly considers attending a Creative Concepts PR workshop.”
RICKY ESTERQUEST
Managing Partner, Towards Better
By the end of this course, you will …
01.
UNDERSTAND THE POWER OF PR
Including what PR is and why it’s important, all while nailing your objectives and key messages for future campaigns
02.
CREATE A NEWSWORTHY STORY
That media outlets will want to cover by finding the hook and identifying the spokespeople that will grab your (and their!) audience’s attention
03.
IDENTIFY YOUR TARGET MARKET
And the segments offered by your local print, radio and TV news channels, plus their submission deadlines so they don’t miss covering your story
04.
LEARN THE PITCHING PROCESS
From planning a PR campaign and writing your media release through to hosting a press call and media interviews
05.
PREPARE YOUR MEDIA KIT
Making sure you have everything you need, ready to send out your first pitch
06.
GO BEHIND THE SCENES
With our carefully crafted case studies that mimic real-life examples of a PR campaign
ABOVE ALL ELSE
Create Your Own PR will give you the skills, strategy, and resources that will allow you to confidently give your business, community group, or brand (or ALL of the above!) the attention it deserves - through authentic and genuine earned media coverage.
Create Your Own PR is OPEN for enrolment!
2x MONTHLY PAYMENTS OF
$157*
A ONE-TIME PAYMENT OF
$299*
Secure checkout. *GST not included.
“Julie totally demystified the PR/Media world and in doing so boosted my confidence and understanding on how to present and approach media sources in a way that promotes my business’s core values and outcomes. I know who to contact, how, when and what I need to provide to generate interest and provide media opportunities.
"I also now have fully formed ideas and strategies to add to my toolkit. The Workshops were very practical, collaborative and supportive, and well worth the very reasonable cost."
HELEN TURNER
Founder, InteCare NQ
“Julie’s workshops are insightful and informative for anyone looking to gain knowledge of PR and opportunities to promote their business.
"The information is practical and adaptable to a range of businesses, and helpful in putting together some simple actions that deliver results for both traditional and online media.”
kRISSY REGAN
Author, Poet, Speaker, Wellness Coach
“Attending a recent ‘Meet the Press’ event gave me an immediate return on my time and money with a radio interview booked by the following day. The information provided by the panelists was really informative and broke down my perception of the media as being out of reach.
"Julie’s and her team’s credibility and connections are evident as there was a large contingent of media present in the audience which gave ample opportunity for networking after the panel as well.”
TARA HARROLD
Founder, Good Work Career Consulting
Here’s what you’ll find inside
KEY TAKEAWAYS:
- Learn about PR - what it is, why it's important, and how it can benefit YOU
- Understand the difference between earned media and advertising
- Identify your PR objectives and key messages
INCLUDED TEMPLATES & DOWNLOADABLES:
- Fillable Workbook
- Personal PR Checklist
KEY TAKEAWAYS:
- Discover how to recognise the 'newsworthiness' of a story
- Learn how to follow and create newsworthy stories
- Find the story's hook to grab media attention
- Identify the ideal spokesperson/ people to deliver your message
INCLUDED TEMPLATES & DOWNLOADABLES:
- Fillable Workbook
- PR Talent Checklist
KEY TAKEAWAYS:
- Discover the different media platforms (Television, Radio & Print)
- Understand media timeframes and deadlines
- Identify the best media options for YOUR audience
- Develop a targeted media contact list - and learn how to use it!
INCLUDED TEMPLATES & DOWNLOADABLES:
- Fillable Workbook
- Media Contact List Template
KEY TAKEAWAYS:
- Develop a PR Campaign Plan
- Understand the pitching process
- Learn how to write a media release
- Learn how to organise a press call
- Learn how to conduct media interviews
- Learn how to supply content to media
INCLUDED TEMPLATES & DOWNLOADABLES:
- Fillable Workbook
- PR Campaign Plan Template
- Media Release & Media Alert Templates
- Pitching Process Checklist
KEY TAKEAWAYS:
- Discover the purpose of a Media Kit, and how to set one up
- Understand what to include in your Media Kit
- Learn how to use your Media Kit for future PR campaigns
INCLUDED TEMPLATES & DOWNLOADABLES:
- Fillable Workbook
- 'How to Write' - Bio Examples
KEY TAKEAWAYS:
- Bringing together the elements learnt in previous modules, we have created a series of fictional businesses to guide you step-by-step through the pitching process
INCLUDED EXAMPLES & TEMPLATES:
- PR Campaign Plans
- Media Releases, Alerts & Bios
- Identifying and Pitching to Target Media
- Hosting a press call
- Behind the scenes raw footage and audio from press call and media interviews*
- Resulting media coverage*
*Included in Guiseppe's Italian Case Study only.
“The course was clear, direct and useful. I really liked the visual imagery as well as the points to note and the audio to reinforce and clarify the message. I love good communication and this was wonderful. It's going to be so useful to me as I delve into creating case studies for my project and promoting them this year. I can see myself going back in and starting and stopping that video over and over again as I follow the steps! Thanks for the insights and the opportunity!”
DIANA CONDYLAS
coordinator, Plastic Free NQ
Sign up and start to Create Your Own PR... TODAY!
2x MONTHLY PAYMENTS OF
$157*
A ONE-TIME PAYMENT OF
$299*
Secure checkout. *GST not included.
Your 14-Day
“Try It Out”
Money-Back Guarantee
If you’re on the fence or if other courses have left you less than impressed, we're giving you two full WEEKS to go through the trainings, download the workbooks, and start developing your newsworthy story before fully committing.
If you try Create Your Own PR for 14 days and it’s not for you, we’ll give you every penny back.
We are that confident that when you implement what you’ll learn, you’ll see a return so good, we couldn’t fight this program away from you. (Not that we'd try!) You have nothing to lose and hundreds — even thousands — of dollars worth of media coverage to gain. For more details on this special guarantee, click here.
Any Questions? Here's Some That We've Received Before...
This course seems cheaper than other PR courses out there, am I still going to learn what I need to grow my PR skills and gain media coverage?
Absolutely! We've designed Create Your Own PR to teach foundational skills that build with each module. While we can't guarantee media coverage (more on that below) we'll be teaching you the exact same tried and true process that we use with our own clients at Creative Concepts PR.
Plus our specially designed Case Studies will show you how to action each step and guide you through the pitching process... but don't jump ahead - you'll need the info in modules one through five to get you prepared!
What if I follow all the steps and still don't get media coverage?
Unfortunately, media coverage is never guaranteed - even for PR professionals that work in this space full-time! The news cycle is constantly shifting and changing, and very much depends on the breaking news of the day.
We recommend to continue practicing and using the strategies included in Create Your Own PR to develop your relationships with local media reps, so that when the next media opportunity comes along, you'll be ready to get your good news story front and centre!
How many hours every week should I schedule to get awesome results?
Create Your Own PR is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows.
A good rule of thumb would be an hour per week watching the lessons, and another one to two fleshing out the workbook action items over a period of six weeks.
You'll find that some modules you'll move through quickly, and others will take longer - while it's not compulsory, we DO recommend that you move through them in order, as each module builds on the next.
Is this course for beginners?
Create Your Own PR is a foundational course, and has been designed for anyone who wants to build their media skills and harness the power of PR as part of their overall marketing strategy.
This course is ideal for:
People who own or work in a small business,
Entrepreneurs, innovators, and thought leaders,
Marketing and/or communication professionals, and
Community groups and Not-For-Profits (e.g. sporting clubs, theatre groups, event organisers, charities, etc)
If you have a question that hasn't been covered on this page, please reach out to us at hello@creativeconceptspr.com.au and we'll get back to you as soon as possible.
Are You Ready To Create Your Own PR?
Let's get started - we'll see you inside!
2x MONTHLY PAYMENTS OF
$157*
A ONE-TIME PAYMENT OF
$299*
Secure checkout. *GST not included.
Click here for our Terms & Conditions
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